February 2, 2011



Education, Gaming, Software


Activica combines videogames with learning principles to create innovative educational games that result in more engaging learning experiences.

Activica creates games for US Elementary, High School, University and Business education, and markets them on app stores.

With offices in the US and Argentina, 10 years of experience in the US e-learning space, Educational Games experts on staff, and a cost-saving offshore development model, Activica is positioned better than anyone to bring cutting edge educational games to users.

The Market
Educational apps are estimated to generate $40B by 2014 according to Gantner Research. This implies a steady 200% annual growth rate every year. iPads (and tablets) are taking over classrooms nationwide.
US Government encouraging use of educational games (STEM Challenge).

We create unique and innovative educational games that are experienced on smartphones, tablets, and other devices. From MBA business simulations to Math-centered adventure games for the K12 segment, we create engaging games that generate knowledge retention. Currently planning the launch of 3 new games with own IP: 1) Cast A Spell (Magical spelling adventure), 2) Numbers Jamboree! (Math game), and 3) SIM CEO (An business simulation game).

Business model
Each of our games is downloaded at an average $2 from online marketplaces as freemium content.


7 years creating games and simulators for leading companies in US
5 years creating games and simulators for leading Education institutions and Universities in the US

Other relevant information

• US$1M in sales in 2010
• ISO 9001:2008 Quality Certification
• Included in Argentina’s Software Law, substantial fiscal and financial benefits for software development companies.

President & CEO: Javier Diez
General Director: Diego Lijavetzky
CFO: Gonzalo Berra
CTO: Federico Welz


Silvia Pichetto spichetto@activica.com

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